Marketing Research

We bring value, innovation and growth to your business

B2B Marketing encompasses so wide a range of activities and disciplines, requiring different skills and expertise, that no one does it all. But telemarketing and lead generation services are part of the Sales process and the success of these techniques will depend, in part on the quality of the marketing strategy and thinking behind it. Step4Success’ marketing services are geared towards the needs of SME’s in B2B services and products. Marketing Strategy and Campaign Planning

Marketing Strategy and Campaign Planning

Before jumping into a sales programme we will help you to step back , and analyse where your market is now, what your competitors are doing , how buyers differentiate between suppliers and what communication channels are being used and how. There is immense benefit in having an external view of your existing services and marketing, and a marketing audit can provide this insight.

Telemarketing

Step 4 Success provides a bespoke B2B Telemarketing service. We believe very strongly that people buy people, and that electronic communications will not do away with the need to engage prospects in intelligent, human conversation.

Telemarketing is vital in B2B Marketing to engage with customers and build relationships. Through B2B telemarketing we find out exactly who your prospects are, what they require, when they will be ready to buy and how they choose suppliers. B2B Telemarketing identifies and engages with key decision makers and makes sure your company and services are in front of the right people at the right time.

Our telemarketing team are all UK based, mature, articulate, highly experienced business people who don’t need a script to communicate.

Client Surveys

Why do a Client Survey?

The first step to marketing a service is to get the service right. So find out if you have got it right, by asking your clients.

Conducting a well thought out customer survey is one of the best compliments you can pay your clients and an extremely effective marketing tool. Market Research is the most undervalued tool , as most marketers are focussed on demand generation and brand management, but good qualitative market research opens a window on client’s needs.

Customer satisfaction surveys should not be a 'tick-box' exercise for providers of high value services. A properly conducted client satisfaction survey will:-

• Prevent you from 'coasting'
• Stop you wondering if there are things you’re doing wrong
• Tell you where you can improve
• Keep you in contact with your clients
• Tell you what business you’re in, and what people are really buying.

Don’t do it yourself !

People tend to be polite to a fault. They don’t want to upset you or appear rude. So if you ask them yourself, they won’t always tell you the truth. Of course you have happy customers, delighted customers, and if you only select them for a customer survey, you will get distorted results. The way to get to the truth, to get quality, in depth feedback is to outsource to a third party (like Step4Success!), who have the skills and knowledge to conduct open , unstructured, far reaching interviews , with a balanced selection of clients from across your business.

Make it a phone Survey ..

For providers of intangible high value services (think training, consultancy, legal etc.) the way customer experience the service and evaluate it, is subtle, nuanced, and highly subjective. A written survey cannot extract this type of qualitative information. You need to TALK to people, an in our experience a pre-arranged telephone survey is the best way to conduct this type of client survey.

For providers of intangible high value services (think training, consultancy, legal etc.) the way customer experience the service and evaluate it, is subtle, nuanced, and highly subjective. A written survey cannot extract this type of qualitative information. You need to TALK to people, an in our experience a pre-arranged telephone survey is the best way to conduct this type of client survey.