Lead Generation

A joined - up approach to Lead Generation

B2B Marketing has evolved with developments in technology, media and communications. It is now possible to interact and communicate with prospects across a variety of media, and track responses with greater precision and accuracy.

Step 4 Success’s core business is B2B lead generation, and we provide a range of services that integrate Email Marketing, Web Analytics, and social media marketing with telemarketing. By tracking the contracts and interactions your prospects have with your brand, by email responses, online, and by phone we can identify who your best prospects are, what they are likely to respond to, and when would be the best time to give them a call.

Telemarketing

Step 4 Success provides a bespoke B2B Telemarketing service. We believe very strongly that people buy people, and that electronic communications will not do away with the need to engage prospects in intelligent, human conversation.

Telemarketing is vital in B2B Marketing to engage with customers and build relationships. Through B2B telemarketing we find out exactly who your prospects are, what they require, when they will be ready to buy and how they choose suppliers. B2B Telemarketing identifies and engages with key decision makers and makes sure your company and services are in front of the right people at the right time.

Our telemarketing team are all UK based, mature, articulate, highly experienced business people who don’t need a script to communicate.

Email Marketing

Email marketing is a standard tool now in B2B marketing and many would claim it is overused and response rates falling. It is important in B2B marketing only to send emails to respondents who have specifically and expressly given you their permission, and to make the content relevant and appropriate to them. Anything else will be wither ignored or considered annoying.

Integrating email marketing with telemarketing builds a genuine permission based, qualified email list with information on buyers interests and key dates. This enables email to be precisely targeted, relevant and timely.

Website Lead Generation

Web analytics enable you to track the source and behaviour of visitors to your website, yielding very valuable information. However out of hundreds, possibly thousands of visitors every day or week, only approx. 2% will complete a contact form, to enable you to identify them individually.

Website visitors identification can, in some cases, identify up to 30% of visitors to your website, and in many cases these are organisations or people ‘shopping around’ for the products or services you offer. They are therefore want leads. If we can capture these, and incorporate into our marketing campaigns, we are completing another piece of the B2B marketing jigsaw.

If you have invested in SEO to generate more website visitors, then it makes sense to capture and identify as many as possible.